Negociaciones comerciales internacionales (Spanish Edition) by Aníbal Sierralta
Negociaciones comerciales internacionales (Spanish Edition) by Aníbal Sierralta PDF, ePub eBook D0wnl0ad
Esta obra tiene un enfoque lationamericano y busca ser de utilidad para nuestros operadores, profesores, alumnos y técnicos, hacia quienes está dirigido el presente documento, pues los textos que conocemos están orientados al sistema jurídico del common law y a la cultura anglosajona, por tanto dejan en la orfandad bibliográfica a los negociadores de esta parte del mundo.El libro está dividido en tres partes: la primera, Negociaciones comerciales, constituye el texto básico y está organizada en seis capítulos ordenados metodológicamente: La técnica y el arte de negociar, Cultura y negociación, El proceso de una negociación, Estrategias y tácticas de negociación comercial, Negociación en los foros internacionales" y El lobby y las relaciones comerciales.
La segunda parte se refiere a casos prácticos e incluye seis ejercicios sobre la realidad regional que posibilitan al profesor y al alumno poner en práctica los conocimientos adquiridos en cada uno de los capítulos anteriores. Se complementan las dos partes con una tercera, anexos, que incluyen los textos de los tratados internacionales de los foros indicados en el capítulo V.
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